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Email Marketing System
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Email Marketing System
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Etelligent - Email Marketing System

Introduction

Email Marketing is the most cost effective channel available to businesses today, Heritage Systems in conjunction with Colony101 provide a cost effective Email Marketing System which can synchronise with our Optima2 Print Management System, your own database or work on a stand alone basis.

The Etelligent Email Marketing System offers fully featured facilities to ensure you remain in complete control of your email marketing campaigns. All aspects of your campaigns can easily be controlled and managed; the system will assist with message creation, targeted delivery, automated response handling whilst affording you on-line reports and graphs showing who opened what and when etc .

Etelligent simplifies multi-channel e-marketing, via an easy-to-use interface that delivers successful results and return on investment; Etelligent also includes all the facilities needed to deliver SMS campaigns.

Increase your customer acquisition and enhance relationships with this easy to use, powerful Email Marketing System and deliver innovative marketing messages efficiently, and cost effectively.

  
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Etelligent Features and facilities

Tracking of message openings
Etelligent provides real-time tracking on the performance of each email. Statistics show how well your newsletter is being read, which articles are most popular, and which customers are most active. You can measure emails opened, clicks from email and web page views.

Real-time reporting and feedback mechanisms facilitate future email refinement based on what works and what doesn't. Etelligent helps you to improve your customer relationships and future response rates; you can also build new, targeted, customer filters based upon behaviour.

Ease of use and quick results
Etelligent allows Email Marketing campaigns to be created by staff with no programming or design knowledge. It's so easy to use that with minimal training you can connect with your customers in days.

Etelligent allows you to navigate through bottlenecks and delays, to rapidly respond to customer needs and market demands. It empowers you with the know-how to build 1-to-1 marketing relationships with your customers.

Fast to market
Etelligent consists of a comprehensive set of online tools that enables marketing professionals to quickly and easily plan, generate and execute media-rich, interactive, Email Marketing campaigns, assuring immediate results. Etelligent is designed to get you up and running quickly, you can plan and implement your Email Marketing campaign in just a few days delivering immediate return on investment.

Build customer profiles using the web
Etelligent lets you create ‘opt-in’ profiling questionnaires based on the unique criteria of your business and product offerings. You can automatically create data capture points on your branded emails/website without complex programming.

Etelligent allows you to build your prospect/customer base online, this allows you to gain valuable insights into your customer preferences to target effectively with minimal impact on your technical Web development resources and without costly development time.

Launch surveys
Etelligent allows you to easily create surveys which can be integrated into emails and web pages. Surveys are a powerful data collection tool, affording customer records to be updated, thus products/services optimised; affording constant refinement of your customer needs and preferences.

Increase overall effectiveness of your Email Marketing campaigns by using surveys to enhance interactivity and obtain statistics about your customers' opinions and preferences. Individual responses can be tracked back to the customer allowing you to build new categorised lists based upon the survey data.

For more information or to arrange a demonstration of our Email Marketing System contact us here: Contact Us

 


Graphic Email and e-newsletter creation
Graphic rich emails are created using customised design objects (logos, message banners etc.), which are stored in the Etelligent design library. Once objects are selected, the message copy, images and layout can be easily edited. Branded emails not only maintain a consistent representation but also receive twice the response rate of text emails.

Database management
Customers can easily be added or removed from the Etelligent database and their records retrieved for updates. Optima2 has inbuilt synchronisation tools to import and export modified records, alternatively Microsoft Excel and Access files can be easily imported into the Etelligent database.

A well maintained database will determine the success or otherwise of any Email Marketing campaign. Appropriate messages are delivered to a receptive audience segment, allowing you to get on with the business of strategic marketing activities, without the hindrance of complex technology.

Database segmentation/personalisation
Etelligent Filters enable the customer database to be categorised to create target email groups. The Filters are easily created and can be saved for future use. These Filters dynamically determine the appropriate content to send to each customer.

Once you have engaged a prospect, you need to develop an ongoing dialogue to retain profitable customers. It is therefore vital that emails are personalised with content that speaks directly to the recipient's interests or needs.

Feedback manager
The Etelligent feedback manager will handle email feedback automatically it can remove invalid email addresses, shield you from out of office replies and auto-responses or redirect feedback to relevant individuals based on the subject line or message content.

For specific customer requests, an inbox facility allows instant response, maintaining high levels of dialogue and ensuring loyalty. Etelligent’s automatic response facilities ensure you focus on marketing rather than technology.

Create web pages
You can create updateable web pages in minutes that go live once linked to an email or web site, this can easily be managed by the Etelligent user thus the dependency upon web developers to update web page content relating to the email message is reduced. Accuracy and integrity of content which supports your Email Marketing campaigns is assured, allowing you to reduce costs of content creation and deployment.
 
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